“Brand has the Power to Improve the World”

Jorge Esteban   |   WORDIMAGE  |  Brand Identity & Strategy Studio 

Jorge Esteban Caminos

CEO and Founder

Discover More About George and His Journey

Meet Jorge or George, the CEO and Founder of WORDIMAGE, an independent brand-building studio based in Keller, Texas. With over 25 years of experience, George’s passion lies in the strategic construction and design of brands. He believes that every great brand begins with a strong foundation built on thoughtful strategy and creative design. Over the years, George has combined these two pillars to help businesses of all sizes craft brands that not only stand out but endure the test of time.


For him, branding isn’t just about aesthetics—it’s about creating a lasting legacy through strategic planning and innovative design. He believes that:


“When a brand’s present is thoughtfully designed and strategically built, its future becomes stable and successful. Trends may come and go, but great brands endure.”


He is lovingly known as “El Profe” by his former students and friends.

Currently, he lives in Keller, Texas, with his wonderful wife, and together they share their home with CHOCO, the "Creative Therapeutic Director", a dog who is cherished and admired by many.


Whether you’re looking to create a powerful brand identity, impactful designs, or build a legacy of faith,  George brings a unique blend of creativity, experience, and passion to every project, with a deep commitment to serving God with excellence. With a proven track record in leadership and brand building, he’s ready to help you make a lasting impact.


George’s impact extends far beyond branding. For over 25 years, he has blended creativity, strategy, and ministry to leave a meaningful imprint on communities and organizations. His journey includes pivotal leadership roles, such as:


  • Director of Worship and Publicity at Christ for the Nations Bible Institute in Mexico.
  • First Worship Director at Christ for the Nations (Spanish Division) in Dallas, Texas, where he also served in Multimedia and as a Spanish instructor.
  • Founder of the Spanish Worship Ministry at Prestonwood Church.

George’s influence also spans the business world, where he has collaborated on creative and strategic projects, including:


  • Developing the QR Bible Principles for Living by Dr. Gene Getz under Kerux Group.Crafting the Brand Identity for Kerux Group, a Christian marketing company.
  • Designing the "Obrero Fiel" Ministry website.
  • Working with Gateway Church on projects in both Spanish and English.
  • Creating powerful brand identities for companies across a range of industries.

George’s passion for brand building began with his studies in Advertising in Córdoba, Argentina. But it was at Grupo Oxford, the top advertising agency in Córdoba, where his dream took shape. In his role at the agency, 


George gained invaluable insights by observing every department, learning how strategy, design, and collaboration come together to create powerful brands. This hands-on experience shaped his approach to branding, equipping him with a deep understanding of how to build brands that endure.


His academic background includes:

  • Associate Degree in Practical Theology.
  • Master of Theology.
  • Master of Branding.

CHOCO

Creativity Therapist Director - Clumberdoodle

His special role is to make sure that each job is carried out with the greatest fidelity, love, passion and respect possible.

His love is extremely unconditional at all times in every activity or project.

A brown puppy with a red collar is sitting on a pile of rocks.
A brown dog is sitting on the ground in front of a wooden fence.
A dog laying next to a guitar on a stand

The Value

A black and white drawing of a light bulb on a white background.

God First

God is the beginning of everything.


He created it all, and it’s our responsibility to manage and nurture what He’s given us.

First for Him, first for you, first for a better world.


A black and white drawing of a diamond on a white background.

Excellence

We pursue excellence by giving our very best in everything we do.


Always looking for ways to improve and elevate every detail to its highest potential.

A black and white drawing of a scale on a white background.

Integrity

Integrity is our foundation.



We build and create from truth, guided by honesty in everything we do.

Two wine glasses are toasting each other on a white background.

Happy Thankful

Gratitude and happiness are key to healthy growth.


We wouldn’t be where we are without the people who have supported us, shared their time, advice, and even investment. And we’re happy to do the same for others.

Some of Their Words

“Working with Jorge was a very enriching experience".


"The result of his work was everything I expected, and the process was even better because of his professionalism and the passion he was involved with. Every meeting shared to follow the project evolution was inspiring and productive. Thanks for everything!”


— Andrea Dowyer —

AD. CEO - Buenos Aires, Argentina.

"Jorge was passionate about understanding our desires and goals,"


“It is said that the first impression is always the most important, and this is especially crucial in business, where branding is most often the first thing a potential customer will see. It is the reason we chose Wordimage to create the logo and branding for our new small business. Jorge was passionate about understanding our desires and goals, and then thoughtfully and purposefully designed quality, recognizable branding for our business that not only embodies the heart and soul of  The Basil Butterfly, but has the ability to evolve with us as our business grows. Wordimage is the ultimate design studio to entrust with all your branding and design needs.”


— Emily Dobberstein Novelo —

The Basil Butterfly - Frisco, Texas, USA.

“George is a tremendous entrepreneur and visionary."


"His work is driven by his passion to serve and provide his clients with ultimate results”


— John M Tatum —

VP of Strategic Lending - Pegasus - DAL, USA

“Word Image is a company of the highest quality and integrity I know."


"From design, print or video, I know you will be blown away with their incomparable concepts for your business. These are the reasons they are the only ones I trust to represent my company.”


— Gregg Peterson  —

Owner of GP Construction - Grapevine Texas, USA

“I want to deeply thank Jorge for the advice he gave me for the growth of my project”.


I am Alba Saret Rodriguez, social communicator and moderator of the radio program Frente al espejo.

I want to deeply thank Jorge for the advice he gave me for the growth of my project. He helped me in the process of building my personal brand, audience research, discovering the values of the program, use of colors, purpose of the content, he also gave me direction on how to make my program relevant in order to satisfy the needs of the people who listen to it. 

Through the weekly meetings with Jorge I was able to have clarity on the goals I want to achieve and where I want my program to go. 

I also discovered the importance of using social media in a proper way and understanding the purpose of each one of them for the expansion of the program.



— Alba Saret Rodríguez —

Frente al Espejo - Dallas Texas, USA.

"He took the time sit down with our team and explain what it really meant to create a brand."


“Having worked with Wordimage in the creation of a small business adventure in the past, they were my first choice when I took on my role at at Bock Technologies. Bock had worked with several companies and individuals to create a logo and a business card. He took the time sit down with our team and explain what it really meant to create a brand. George has taken the time to work with us through this process, creating not just another logo but an image that we can be proud of. There excellent work and dedication has proven to be a vital part of our growth.”


— VP of Bock Technologies —

Dallas Texas, USA

"Jorge has the great ability and sensitivity for the message to be printed with excellence"


“The Production of 40 MINUS ONE by the company of Jorge took me to a higher level, after this video was exposed to different audiences brought me great satisfaction and even more challenges to climb in the world of the arts. Jorge has the great ability and sensitivity for the message to be printed with excellence to those who will be exposed to his work as editor and producer in the area of media.”


— Carlos Cazares —

Visual Artist - Dallas Texas, USA

"Their passion & excellence in their service that they provided for me has marked my life."


“I want to personally thank Word Image Group…Their passion & excellence in their service that they provided for me has marked my life. I am great full to have met Word Image Group due to the fact that it is Godly based and have Godly people working to provide excellent service through the art of design & image… Did not only help me achieve more than what I was expecting but we’re also determined & precise in their work. I will definitely work with and recommend Word Image group to my community, friends & colleagues in my future projects. Thank You so much Word Image Group for helping me achieve my long life dreams in my musical career! May God Bless You and prosper you in everything you do.”


— Juan Rodriguez —

CD: YO VIVIRÉ - Dallas Texas, USA

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