La Confianza de Proteger Tu Elección.

THE SERVICES

• Brand Visual Identity Design
• Consulting
• Style Guide
• Tagline Development

GRUPO CAMINOS

RIO CUARTO, CORDOBA | ARGENTINA

Grupo Caminos is a trusted insurance advisor with over 10 years of experience, based in Rio Cuarto, Córdoba, Argentina. Their mission is to help clients choose the right insurance plans for cars, motorcycles, commercial vehicles, homes, and more. By understanding their clients’ needs, Grupo Caminos ensures that every decision is backed by security and peace of mind.

Through a comprehensive branding strategy developed by WordImage, we crafted not only a visual identity but also the verbal identity that communicates the core values of trust and protection. Their tagline, “La Confianza de Proteger Tu Elección,” perfectly encapsulates their commitment to providing protection and confidence with every insurance choice. This reflects their dedication to ensuring clients feel secure and supported in their decisions.

THEIR WORDS

"Word Image is not a tool. It should be THE tool that reminds you of where you are headed."

“Creating an image takes more than words & pretty colors. It has to be something you can identify with & motivate you to grow. Growth in the midst of uncertainty, overcoming your fears, reaching goals & making them yours... this is the challenge. Word Image is not a tool. It should be THE tool that reminds you of where you are headed. As Grupo Caminos this is our tool. The lighthouse that guides you & says, “you are safe.”

— Gustavo Barrio —

CEO - Grupo Caminos - Rio Cuarto, Cordoba - Argentina